Friday, December 5, 2008

The Wordsmith

President-elect Barack Obama said some pretty extraordinary things during his primary and general election campaigns over the past two years. His words were sometimes criticized and belittled by his opponents, but the fact is that they inspired millions and more impressively, they consoled and encouraged his supporters when things seemed down, when the campaign experienced a setback or two. Like any politician, Obama didn't write every word of every speech. He had a team of three people handling those duties. Esquire magazine has put together a brief profile on one of Obama's speechwriters, Jon Favreau. (Not the star of "Swingers," in case you are wondering.)

One of the more interesting things about Favreau's work, the Esquire piece points out, is how he handled Obama's primary loss in New Hampshire to Hillary Clinton.

"After consulting with Obama for half an hour -- Obama talked, Favreau typed notes -- they decided to reprise the hopeful refrain of 'Yes we can ...' which had been the slogan of Obama's 2004 senate race in Illinois. And at that moment, a mere presidential campaign was transformed into a movement, coalesced around three simple words."

Awesome. People who use words to inspire and encourage and aim for the stars. How cool is that?

No comments: